Muktomon Foundation highlights a major ethical challenge in the direct selling industry — a silent crisis spreading across team, leadership, and company levels. Discover how restoring ethics can rebuild trust and reshape the future of this business.

In today’s direct selling industry, one of the most alarming issues is not product quality or company policy — it’s the breakdown of ethics that runs deep through every level of the business.

Though most companies repeatedly emphasize that leaders should run their teams with honesty, integrity, and moral responsibility, the real picture often tells a very different story.

Let’s understand how this ethical collapse spreads step by step.

1. Team Level — The Foundation of Trust is Weakening

At the grassroots level, many leaders fail to maintain honesty and transparency within their teams.

Instead of educating and empowering new members, they often prioritize personal goals — manipulating data, creating false expectations, or showing partiality.

This weakens the spirit of teamwork and discourages genuine effort.

2. Leadership Level — Power Without Purpose

As we move up the structure, some senior leaders misuse their influence.

Rather than inspiring, guiding, and protecting their teams, they focus on maintaining control and personal recognition.

Such actions destroy the culture of mentorship and slowly erode the trust that keeps a team together.

3. Company Level — The Silence That Hurts the Most

The most concerning layer is often the company level itself.

Many senior officials or management members are aware of unethical practices but remain silent — choosing comfort over correction.

This silence indirectly supports wrongdoing and causes strong, promising teams to collapse over time.

The Impact — A Growing Negative Perception

As this cycle continues, people gradually lose faith in direct selling.

What could have been a gateway to personal growth and entrepreneurship now appears as a system full of politics, favoritism, and false promises.

This not only pushes capable individuals away but also spreads a deeply negative message in society about the entire business model.

The Solution — Rebuilding with Ethics and Education

At Muktomon Foundation, we believe that the future of direct selling depends on one crucial factor — ethical leadership.

True leaders don’t manipulate; they educate, guide, and empower.

When every level — from team to leadership to company — takes accountability and restores moral discipline, the entire ecosystem can regain its lost strength and respect.

> “Ethics is not an extra quality in business — it is the foundation on which trust, growth, and legacy are built.”

Muktomon Foundation’s Message

Let’s take a collective pledge to bring transparency, fairness, and education back into the heart of direct selling.

Only then can this profession reclaim its dignity and truly become the people’s business — built on trust, respect, and shared success.